RESEARCH
Understanding how boat owners find a marine mechanic
We started by looking at how boat owners actually search for engine service — usually on their phone, often when something's already wrong and they need help fast. We reviewed Deluxe Marine's services, their existing online presence, and what other marine shops in the area were doing, then mapped out what a boater needs to see before they call: what you work on, that you know your stuff, and how to get on the schedule.
DESIGN
A clean, nautical look that builds instant trust
We designed a site that feels at home on the water — deep navy and ocean tones, clean layouts, and Deluxe Marine's own branding throughout. Services are easy to scan, the phone number and booking options are always within reach, and every page is built to make a first-time visitor feel confident handing over their boat.
DEVELOPMENT
Fast, mobile-first and built to book service
We built the site in WordPress with speed and local search in mind — optimized images, clean page structure, and on-page SEO set up so local boaters can find Deluxe Marine when they search. Tap-to-call buttons and a simple service request form make it easy to book from any device, right from the dock.