RESEARCH
Understanding how homeowners shop for HVAC in Southwest Florida
We started by studying how Family First's customers actually find and choose an HVAC company — usually on a phone, often with a broken AC in 95-degree heat. We reviewed their existing site, their top services (with AC replacement leading the way), and their service area across Charlotte, Lee and Collier counties, then mapped what a homeowner needs to see before they call: who you are, that you're licensed and local, and how fast you can get there.
DESIGN
A clean, trustworthy look built around the Pink Polar Bear
We redesigned the site around Family First's strongest asset — the Pink Polar Bear brand their customers already recognize from the vans and signage. Every page puts the phone number, 24/7 availability and license front and center, with clear paths to AC replacement, maintenance and duct services. Real photos of their team and installs replace generic stock, so visitors know exactly who's showing up at their door.
DEVELOPMENT
Fast, mobile-first and built to turn visits into calls
We built the new site in WordPress with speed and local search in mind — optimized images with full alt text, clean page structure, and Yoast SEO configured for Punta Gorda and the surrounding service area. Tap-to-call buttons and simple quote forms make it easy to reach Family First from any device, and supporting blog content helps them rank for the questions homeowners search most.