RESEARCH
Rebranding a local landscaper into a premium paver company
NexElite started as Noel's Home & Landscaping — a trusted local name, but one that didn't match the high-end paver work the company was really known for. We looked at how homeowners from Sarasota to Naples shop for driveways, pool decks and patios, and what makes them choose one contractor over another: quality of past work, trust, and confidence they're hiring a premium crew. That became the foundation for a full rebrand.
DESIGN
A black-and-gold brand built to look as good as the work
We built the NexElite identity from the ground up — a black-and-gold luxury look with a gold N monogram that carries across the website, business cards, quotes and invoices. The site puts finished projects front and center, so every page shows homeowners exactly the kind of outdoor space they're paying for.
DEVELOPMENT
Fast, mobile-first and built to bring in quote requests
We built the website in WordPress with speed and local search in mind — optimized project galleries, clean service pages for pavers, pool decks and landscaping, and on-page SEO targeting homeowners across the Sarasota-to-Naples corridor. Simple quote forms and tap-to-call buttons make it easy for visitors to request a free estimate from any device.
META ADS
Meta Ads that turn finished driveways into new leads
We launched Meta Ads on Facebook and Instagram using NexElite's own project videos — before-and-after driveway and walkway transformations that stop the scroll. Campaigns target homeowners across Southwest Florida and send every inquiry straight into follow-up, turning the company's best work into its best marketing.