RESEARCH
Repositioning from junk removal to site development
Southwest Florida Hauling came to us wanting bigger jobs. Their old site leaned on low-ticket junk removal, but their real strength — and their 90-day goal — was land clearing, grading, excavation and demolition. We mapped out the keywords contractors and landowners actually search across Lee, Charlotte, Collier and Hendry counties, and built the entire strategy around site development work instead of small haul-offs.
DESIGN
A site structure built around the services that pay
We redesigned the site from the ground up with a clear services hub and 10 dedicated service pages — from land and lot clearing to forestry mulching, grading, drainage and demolition — plus 8 city pages covering Cape Coral, Fort Myers, Naples and beyond. Real project photos, a strong portfolio and their 5-star reviews show visitors exactly what this crew can handle.
DEVELOPMENT
Built to rank locally and turn searches into estimates
We built the new site in WordPress and Elementor with full on-page SEO across every page — custom titles and meta descriptions, optimized images, FAQ schema, and a submitted sitemap in Google Search Console. Integrated lead forms send every estimate request straight into the CRM, and an ongoing blog strategy keeps building authority around their most profitable services.
META ADS
Meta Ads that keep the phone ringing with mulching leads
To get leads flowing while the site builds organic traction, we launched Meta Ads campaigns on Facebook and Instagram targeting landowners and property owners across Southwest Florida. Built around real job-site footage and a clear call to action, the campaigns have become a steady source of quality leads — especially for forestry mulching — with every inquiry routed straight into the CRM for fast follow-up.