Lead Follow-Up Automation for SWFL Contractors.

The lead knows you got it. So do you. When someone fills out your form, the right people should know immediately and the customer should know their message went through. We connect those notifications so a new lead doesn't disappear into an inbox.

Matt & Noel

Co-Founders, Roll the Six Marketing

Never Miss A Lead.

Answer Fast.

Let's Talk

Roll the Six lead follow-up dashboard on a laptop showing a lead pipeline, 9-second average response time and an automated text conversation booking an estimate for an example Southwest Florida paver company

SEE WHAT WE DO

KEY FEATURES

A new lead shouldn't leave you wondering whether the form worked, whether someone saw it, or whether the customer is waiting for a response.

Every form submission triggers four notifications in order, giving the owner the information they need and giving the lead immediate confirmation that their request was received.

I. OWNER SMS
II. OWNER EMAIL
III. LEAD SMS
IV. LEAD EMAIL

White and blue 3D chat bubbles, representing automated text and email lead follow-up by Roll the Six for businesses in Cape Coral and Southwest Florida

WHAT WE DO

When A Lead Reaches Your Website, You Should Know About It Before They Call Somebody Else.

We set up the notification system behind your forms so a new lead immediately triggers the right messages. You get the lead details. The customer gets confirmation.

The owner receives an SMS and email with the lead information, while the lead receives an SMS and email confirming that their request came through. The automation creates the window. The actual follow-up is still you.

WHAT WE HANDLE

A New Lead Should Never Leave You Guessing What Happened After They Hit Submit.

CAPTURE

ALERT

CONFIRM

CAPTURE

I. Website form submissionII. Lead name and contact detailsIII. Qualifying informationIV. Submission timestamp

OWNER ALERTS

I. Instant owner SMSII. Instant owner emailIII. Lead contact informationIV. Qualifying answer and timestamp

LEAD CONFIRMATION

I. Lead SMSII. Lead emailIII. Confirmation that the form was receivedIV. Clear next-step expectation

MISSED-CALL FOLLOW-UP

I. Missed-call text-backII. Quick acknowledgmentIII. Keep the conversation movingIV. Give you a chance to call back

FOLLOW-UP SCOPE

From The First Form Submission To The First Conversation, Every Notification Has A Job.

The system has two sides. One keeps you informed when a lead comes in.
The other makes sure the person who contacted you knows their request was received.

OWNER NOTIFICATIONS

KnowImmediately

* When a new lead comes through your website, you should not have to open a dashboard and go looking for it. The important details come directly to you.

Owner SMS
Owner email
Lead name and contact details
Qualifying answer
Submission timestamp

LEAD NOTIFICATIONS

KeepThem Informed

* The person who filled out your form should know their request reached you. Immediate confirmation removes the uncertainty while you prepare to follow up.

Lead email
Submission confirmation
Clear acknowledgment
Human follow-up after the alert

Our projects

The System Behind The Website Matters Too

A website can capture the lead, but what happens immediately after the submission matters just as much.
Here are a few of the real businesses we've built online.

View

Family First Cooling & Heating website homepage designed by Roll the Six Marketing, showing a free quote form and 4.9-star Google rating for a Southwest Florida AC and HVAC company

Project Name: Family First Cooling & Heating

Description We partnered with Family First to
rebuild their website around the
Pink Polar Bear brand — fast,
mobile-first and built for calls.

Industry: HVAC / Home Services

Release Date: October 2026

View

Deluxe Marine website homepage designed by Roll the Six Marketing, showing a boat at sunset on the water and a free quote form for a Southwest Florida marine service and repower company

Project Name: Deluxe Marine

Description We partnered with Deluxe Marine
to build a fast, mobile-first site
that turns boaters into bookings.

Industry: Marine Service

Release Date: September 2026

View

Southwest Florida Hauling & Dumping website homepage designed by Roll the Six Marketing, showing land clearing equipment, a free quote form and 5.0 Google rating for a SWFL site development contractor

Project Name: SWFL Hauling & Dumping

Description We rebuilt SWFL Hauling's site and
launched Meta Ads that bring in
steady mulching leads across SWFL.

Industry: Site Development / Website + Ads

Release Date: July 2026

OUR REVIEWS

Showing Up

“Roll the 6 is the absolute best marketing company I have used yet. I have tried 2 or 3 other digital marketing agencies in the past with no luck in but Matt with Roll with roll the six got the job done the best for me. Very good communication always picks up the phone and made an amazing website. Highly recommend.”

Robert Rinko Google Review

“Prior to working with Matt and Roll the Six, our business website was AWFUL and now not only is it a place where our customers are frequenting but we're also able to reach more customers!! Working with Matthew was a pleasure, he was able to get the new site up immediately and immediately we saw results from investing in same. I would recommend him to any company looking to gain more customers, have a social media presence and shoot truly amazing ads. Roll the Six is a one stop shop for marketing!!”

Jessica Kemp Google Review

“Working with Matt at Roll the Six was an excellent experience from start to finish. He made the entire process feel easy, taking the time to understand my goals and turning them into a clean and modern website. The redesign completely transformed my site, it’s now far more engaging and clearly built to convert visitors into leads. Matt handled everything seamlessly and delivered a result that not only looks great but actually performs. I’d highly recommend him to anyone looking to upgrade their online presence.”

Matthew Richerson Platinum Protection · Google Review

“Roll the Six Digital Marketing Agency did an outstanding job for my business. Matt was fantastic to work with—professional, knowledgeable, and results-driven. His strategies significantly boosted my business and delivered real growth. Highly recommend Roll the Six to anyone looking to take their marketing to the next level.”

Xavier De Jesus Google Review

“Roll The Six will get your company exactly what it needs for all of its marketing and website desires. Matt has an immense amount of knowledge and a great background with CRM’s and automations for your business. Roll The Six is extremely well versed and will continue to provide an amazing service for their customers. I’ll continue to recommend their services to businesses with struggling website designs or CRM’s.”

Trey Siciliano Google Review

“We went to Matt with ambitions of a quality website that will attract us new quality customers, and he did exactly that and more. He came by and shot quality photos and videos that are far beyond anything we could do. Highly recommend and will definitely use him in the future!”

Gian Larimer-Picciani Google Review

“Matt with Roll The Six is so amazing at what he does! He helped with my Google ads and it brought a lot of traffic! I will definitely use him again in the future!”

Salted Beauty Co. Google Review

“Was very clueless about how to run my marketing and building website found them from couple people reaching out to me and they got me hooked right up couldnt recommend them enough!”

Luke Saffran Gone In A Haul · Google Review

“Matt with roll the six never fails to deliver with his amazing content creation, he was very easy to work with and understanding of what I wanted. Highly recommend and can’t wait to work with him again!”

Casten Conrad Google Review

“Matt was Very easy to work with and delivered a clean / professional result for my business. He got everything done in a timely manner and we will continue to use his services for future projects.”

Frankie Coffigny Google Review

faq

Questions Answered, No Guesswork

A few things contractors usually want to know about what happens after someone fills out their website form.

Roll the Six Marketing digital marketing agency in Cape Coral, Southwest Florida

The submission triggers four notifications: an SMS and email to the owner, followed by an SMS and email to the lead. This gives you the lead information and lets the customer know their request was received.

The owner notification can include the lead's name, phone number, email, qualifying answer, and the time the form was submitted.

The lead receives an SMS and email acknowledging that their request was received. It gives them confirmation instead of leaving them wondering whether anyone saw their form.

No. We don't sell a multi-day nurture sequence. The system sends the initial acknowledgment and alerts you. The actual follow-up is still handled by you.

Missed-call text-back can provide a quick acknowledgment after a missed call, giving you a chance to get back to the customer while the conversation is still fresh.

No. It gives you time. The system makes sure you know the lead came in and that the customer received an acknowledgment. The actual conversation still needs a person.