Facebook & Google Ads Management in Cape Coral.

Getting your phone to ring from paid ads takes more than putting money behind a post. We build, manage, and optimize Meta and Google campaigns around your business, your service area, and the customers you're trying to reach.

Matt & Noel

Co-Founders, Roll the Six Marketing

Ads Built For Calls.

Not Just Clicks.

Let's Talk

Roll the Six paid ads dashboard on a laptop showing Google Ads and Meta Ads leads, cost per lead and jobs booked for an example Southwest Florida paver company

SEE WHAT WE DO

KEY FEATURES

Paid ads give you a way to put your business in front of people while they're searching, scrolling, and making decisions. But the campaign still needs to be built around the right audience, message, and destination.

We handle the campaign work from setup through ongoing optimization, while you pay the advertising platform directly for the actual ad spend.

I. META ADS
II. GOOGLE ADS
III. CAMPAIGN MANAGEMENT
IV. ONGOING OPTIMIZATION

3D bar chart with a blue arrow trending upward, representing business growth from Google Ads and Meta Ads by Roll the Six in Cape Coral, Southwest Florida

WHAT WE DO

We Build The Ads, Manage The Campaigns, And Keep Working On What Happens After They Go Live.

We work across Meta and Google to build campaigns around the services your business actually sells and the customers you want to reach.

Once campaigns are running, we manage and optimize them rather than treating launch day as the finish line. The goal is to keep the advertising connected to the rest of your online presence.

WHAT WE HANDLE

Your Ad Campaign Is Only One Part Of The System. The Message, The Audience, And What Happens After The Click All Matter.

BUILD

MANAGE

OPTIMIZE

CAMPAIGN BUILD

I. Campaign setupII. Audience targetingIII. Ad creative and messagingIV. Landing page connection

META ADS

I. Facebook campaignsII. Instagram campaignsIII. Campaign managementIV. Creative testing

GOOGLE ADS

I. Search campaignsII. Service-focused targetingIII. Campaign managementIV. Ongoing optimization

ONGOING OPTIMIZATION

I. Campaign performance reviewII. Ad and audience adjustmentsIII. Creative refinementIV. Ongoing campaign improvements

ADS SCOPE

Get In Front Of The Right People, Then Keep Working On What Happens Next.

Paid advertising has two sides. The campaign needs to reach the right people, and the work needs to continue after the campaign is live.

META ADS

GetSeen

* Put your business in front of potential customers across Facebook and Instagram with campaigns built around your services and the people you want to reach.

Campaign setup
Audience targeting
Ad creative
Campaign management
Ongoing optimization

GOOGLE ADS

GetFound

* Reach people actively searching for the services your business provides, with campaigns built around the searches and locations that matter to you.

Search campaigns
Service targeting
Location targeting
Campaign management
Ongoing optimization

AD MANAGEMENT PRICING

Ad Management

$500/month per platform

Meta OR Google · $1,000/month for both

Ad spend is separate. You pay Meta or Google directly from your own account — we never mark it up. Recommended ad spend: $750–$2,000/month depending on market and goals.

Add it to any Tier or buy it standalone. Standalone requires a website we can send traffic to — if the site can’t convert, we’ll say so.

Campaign strategy + full build (audiences/keywords, targeting, budgets)
Ad creative included: design + copy for every ad
Dedicated landing page for the campaign
Conversion tracking set up properly (Meta Pixel / Google tag, GA4, call tracking)
Weekly optimization — budgets, audiences, creative rotation
Monthly performance report tied to real leads, not vanity metrics

Our projects

We Don't Just Run Ads For Clients. We Run Them For Ourselves Too.

We use paid advertising to get our own clients, so the system we're talking about is one we actually use.
There's a good chance that's how you found this page.

View

Family First Cooling & Heating website homepage designed by Roll the Six Marketing, showing a free quote form and 4.9-star Google rating for a Southwest Florida AC and HVAC company

Project Name: Family First Cooling & Heating

Description We partnered with Family First to
rebuild their website around the
Pink Polar Bear brand — fast,
mobile-first and built for calls.

Industry: HVAC / Home Services

Release Date: October 2026

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Deluxe Marine website homepage designed by Roll the Six Marketing, showing a boat at sunset on the water and a free quote form for a Southwest Florida marine service and repower company

Project Name: Deluxe Marine

Description We partnered with Deluxe Marine
to build a fast, mobile-first site
that turns boaters into bookings.

Industry: Marine Service

Release Date: September 2026

View

Southwest Florida Hauling & Dumping website homepage designed by Roll the Six Marketing, showing land clearing equipment, a free quote form and 5.0 Google rating for a SWFL site development contractor

Project Name: SWFL Hauling & Dumping

Description We rebuilt SWFL Hauling's site and
launched Meta Ads that bring in
steady mulching leads across SWFL.

Industry: Site Development / Website + Ads

Release Date: July 2026

OUR REVIEWS

Showing Up

“Roll the 6 is the absolute best marketing company I have used yet. I have tried 2 or 3 other digital marketing agencies in the past with no luck in but Matt with Roll with roll the six got the job done the best for me. Very good communication always picks up the phone and made an amazing website. Highly recommend.”

Robert Rinko Google Review

“Prior to working with Matt and Roll the Six, our business website was AWFUL and now not only is it a place where our customers are frequenting but we're also able to reach more customers!! Working with Matthew was a pleasure, he was able to get the new site up immediately and immediately we saw results from investing in same. I would recommend him to any company looking to gain more customers, have a social media presence and shoot truly amazing ads. Roll the Six is a one stop shop for marketing!!”

Jessica Kemp Google Review

“Working with Matt at Roll the Six was an excellent experience from start to finish. He made the entire process feel easy, taking the time to understand my goals and turning them into a clean and modern website. The redesign completely transformed my site, it’s now far more engaging and clearly built to convert visitors into leads. Matt handled everything seamlessly and delivered a result that not only looks great but actually performs. I’d highly recommend him to anyone looking to upgrade their online presence.”

Matthew Richerson Platinum Protection · Google Review

“Roll the Six Digital Marketing Agency did an outstanding job for my business. Matt was fantastic to work with—professional, knowledgeable, and results-driven. His strategies significantly boosted my business and delivered real growth. Highly recommend Roll the Six to anyone looking to take their marketing to the next level.”

Xavier De Jesus Google Review

“Roll The Six will get your company exactly what it needs for all of its marketing and website desires. Matt has an immense amount of knowledge and a great background with CRM’s and automations for your business. Roll The Six is extremely well versed and will continue to provide an amazing service for their customers. I’ll continue to recommend their services to businesses with struggling website designs or CRM’s.”

Trey Siciliano Google Review

“We went to Matt with ambitions of a quality website that will attract us new quality customers, and he did exactly that and more. He came by and shot quality photos and videos that are far beyond anything we could do. Highly recommend and will definitely use him in the future!”

Gian Larimer-Picciani Google Review

“Matt with Roll The Six is so amazing at what he does! He helped with my Google ads and it brought a lot of traffic! I will definitely use him again in the future!”

Salted Beauty Co. Google Review

“Was very clueless about how to run my marketing and building website found them from couple people reaching out to me and they got me hooked right up couldnt recommend them enough!”

Luke Saffran Gone In A Haul · Google Review

“Matt with roll the six never fails to deliver with his amazing content creation, he was very easy to work with and understanding of what I wanted. Highly recommend and can’t wait to work with him again!”

Casten Conrad Google Review

“Matt was Very easy to work with and delivered a clean / professional result for my business. He got everything done in a timely manner and we will continue to use his services for future projects.”

Frankie Coffigny Google Review

faq

Questions Answered, No Guesswork

A few things contractors usually want to know before putting their business on paid advertising.

Roll the Six Marketing digital marketing agency in Cape Coral, Southwest Florida

Yes. We work with both Meta and Google, depending on the campaign and where the business needs to reach potential customers.

Both. We can build the campaigns, manage them after launch, and continue optimizing the work as the campaign runs.

No. Your ad spend is separate from our fee and goes directly to Meta or Google from your own account — we never mark it up. Our $500/month-per-platform fee covers strategy, creative, management, and optimization.

No. We don't guarantee a specific number of leads, clicks, or results. We focus on building and managing the campaign and improving the parts we can actually control.

Every Ad Management campaign includes a dedicated landing page built for that campaign, so the ad sends people somewhere focused on the offer instead of a general page. Standalone ad management still requires a website we can send traffic to — if the site can't convert, we'll say so.

We start with the business, the services you're selling, the areas you serve, and how potential customers are likely to find you. From there, we build the campaign around that information.